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Dara Hogan

Strategic Marketing and Communications Professional

Professional Experience

I am a driven communications leader offering excellence in marketing, public relations and advertising. I possess skills in broadcast disciplines, time management and problem-solving. I work well under pressure, deadlines and am adaptable to unexpected changes. I am an honest and diligent professional who brings creative energy to projects and builds relationships with internal and external stakeholders.

May 2022 - Present

OMAHA COMMUNITY PLAYHOUSE, DIRECTOR OF MARKETING & PUBLIC RELATIONS

  • Oversee the preparation of campaigns, marketing materials and advertising for individual shows and special events

  • Generate copy and content for emails, print publications and other marketing collateral

  • Gather, analyze and report data from WordFly, Tessitura, Google Analytics, sales reports and patron experience surveys to recommend strategies for immediate sales and long-term retention of patron loyalty

  • Spearhead marketing collaborations with other arts and community partners

  • Lead OCP web team. Act as a liaison between staff and website company

  • Work in Tessitura database to pull constituent lists for mailing, emails, surveys and offers

May 2021 – May 2022
OMAHA PERFORMING ARTS, COMMUNICATIONS SPECIALIST                                

  • Worked with the content creator and senior graphic designer to establish clear and consistent program book timelines and managed content, ensured completion of deliverables

  • Served as the content creator, editor and manager for social media

  • Worked closely with outside promoters and staff to carry out and develop public relations initiatives related to ticket sales and interview requests

  • Created news releases and other public relations materials (including media kits, curtain speeches, etc.)

  • Guided and trained staff for media appearances

 

July 2019 – May 2022
OMAHA PERFORMING ARTS, PUBLIC RELATIONS COORDINATOR                         

  • Assisted with institutional copy guidelines for messaging and facts

  • Managed editorial calendar for various blogs, e-newsletters and social media

  • Drafted communication pieces for senior executive staff

  • Assisted with proofing PR and marketing materials

  • Coordinated photography and videography for productions and concerts, managed archival system   

 

June 2016 – July 2019
OMAHA PUBLIC SCHOOLS, PUBLIC INFORMATION SPECIALIST                              

  • Increased awareness of positive district news by writing stories and producing videos for online or print publications

  • Developed and executed the district’s social media campaign and strategy for Facebook, Twitter, Instagram and YouTube

  • Managed content for the district website

  • Designed and produced various district publications, including videos, brochures, advertisements, flyers, newsletters and special projects

  • Assisted with developing and executing the crisis communication plan during emergencies

 

November 2014 – June 2016
OMAHA PUBLIC SCHOOLS, VIDEO TECHNICIAN                                                  

  • Developed video productions related to the district’s departmental needs

  • Extensively traveled to schools to obtain stories to produce, edit, write and then host “The Spotlight” (an OPS television show featured on The Knowledge Network)

  • Coordinated with the director of district communications to provide media training to OPS internal staff

  • Operated television broadcasts and audio recordings for the Board of Education, Omaha School Employees Retirement System and the Omaha Education Association negotiation meetings

 

April 2013 – November 2014

KMTV 3 NEWS NOW, PRODUCER/REPORTER                                                        

  • Produced newscasts through managing, writing and organizing stories

  • Contributed to daily website content, managed social media sites and promoted the station via online messaging

  • Participated in community involvement initiatives

  • Gathered information and conducted interviews in the field, shot, edited and reported stories on-air on a tight deadline

 

November 2011 – April 2013

KHAS-TV, REPORTER/PRODUCER/ANCHOR                                                      

  • Responsible for producing 30-minute newscasts

  • Served as a backpack journalist in Hastings, NE – gathered information and conducted field interviews, shot video, wrote, edited and reported stories on-air

  • Traveled extensively throughout south-central Nebraska, covering general news and topical points of interest stories

  • Helped disseminate news via social media outlets

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