DH
Dara Hogan
Strategic Marketing and Communications Professional
Professional Experience
​
I am a driven communications leader offering excellence in marketing, public relations and advertising. I possess skills in broadcast disciplines, time management and problem-solving. I work well under pressure, deadlines and am adaptable to unexpected changes. I am an honest and diligent professional who brings creative energy to projects and builds relationships with internal and external stakeholders.
​
May 2022 - Present
OMAHA COMMUNITY PLAYHOUSE, DIRECTOR OF MARKETING & PUBLIC RELATIONS
-
Oversee the preparation of campaigns, marketing materials and advertising for individual shows and special events
-
Generate copy and content for emails, print publications and other marketing collateral
-
Gather, analyze and report data from WordFly, Tessitura, Google Analytics, sales reports and patron experience surveys to recommend strategies for immediate sales and long-term retention of patron loyalty
-
Spearhead marketing collaborations with other arts and community partners
-
Lead OCP web team. Act as a liaison between staff and website company
-
Work in Tessitura database to pull constituent lists for mailing, emails, surveys and offers
​
May 2021 – May 2022
OMAHA PERFORMING ARTS, COMMUNICATIONS SPECIALIST
-
Worked with the content creator and senior graphic designer to establish clear and consistent program book timelines and managed content, ensured completion of deliverables
-
Served as the content creator, editor and manager for social media
-
Worked closely with outside promoters and staff to carry out and develop public relations initiatives related to ticket sales and interview requests
-
Created news releases and other public relations materials (including media kits, curtain speeches, etc.)
-
Guided and trained staff for media appearances
July 2019 – May 2022
OMAHA PERFORMING ARTS, PUBLIC RELATIONS COORDINATOR
-
Assisted with institutional copy guidelines for messaging and facts
-
Managed editorial calendar for various blogs, e-newsletters and social media
-
Drafted communication pieces for senior executive staff
-
Assisted with proofing PR and marketing materials
-
Coordinated photography and videography for productions and concerts, managed archival system
June 2016 – July 2019
OMAHA PUBLIC SCHOOLS, PUBLIC INFORMATION SPECIALIST
-
Increased awareness of positive district news by writing stories and producing videos for online or print publications
-
Developed and executed the district’s social media campaign and strategy for Facebook, Twitter, Instagram and YouTube
-
Managed content for the district website
-
Designed and produced various district publications, including videos, brochures, advertisements, flyers, newsletters and special projects
-
Assisted with developing and executing the crisis communication plan during emergencies
November 2014 – June 2016
OMAHA PUBLIC SCHOOLS, VIDEO TECHNICIAN
-
Developed video productions related to the district’s departmental needs
-
Extensively traveled to schools to obtain stories to produce, edit, write and then host “The Spotlight” (an OPS television show featured on The Knowledge Network)
-
Coordinated with the director of district communications to provide media training to OPS internal staff
-
Operated television broadcasts and audio recordings for the Board of Education, Omaha School Employees Retirement System and the Omaha Education Association negotiation meetings
April 2013 – November 2014
KMTV 3 NEWS NOW, PRODUCER/REPORTER
-
Produced newscasts through managing, writing and organizing stories
-
Contributed to daily website content, managed social media sites and promoted the station via online messaging
-
Participated in community involvement initiatives
-
Gathered information and conducted interviews in the field, shot, edited and reported stories on-air on a tight deadline
November 2011 – April 2013
KHAS-TV, REPORTER/PRODUCER/ANCHOR
-
Responsible for producing 30-minute newscasts
-
Served as a backpack journalist in Hastings, NE – gathered information and conducted field interviews, shot video, wrote, edited and reported stories on-air
-
Traveled extensively throughout south-central Nebraska, covering general news and topical points of interest stories
-
Helped disseminate news via social media outlets