DH
Fences and Dreamgirls
Show marketing and public relations strategy
As the Director of Marketing and Public Relations at the Omaha Community Playhouse, I was responsible for creating, implementing and evaluating marketing and pr plans for individual shows, special events, initiatives and entire seasons, including more than a dozen events or productions. Below is a snapshot of my strategic planning, priorities and outcomes for the production of Fences and Dreamgirls.
Marketing and Communications Plan Snapshot
Goals: Meet revenue goal, raise awareness of the productions, increase online engagement
Objectives: Secure two media interviews on TV and radio one week prior to opening night, create an audience reaction video during opening weekend to garner excitement, increase online engagement by 5%
Outcome:
Exceeded revenue goal by 4%
Email click rate average 4%
Email open rate average 36%
More than 40% of followers engaged online during the one-month run of Fences and Dreamgirls
Marketing and PR Tactics:
a. Paid advertising included print, digital and radio ads, billboards, social media influencer marketing efforts
b. Earned - media interview segements on television, radio and print
c. Social media (organic and paid)
d. Owned - direct email, mail, poster distribution, website, promotional videos
e. Partnerships with local organizations
Marketing assets were created in collaboration with the following:
Photography by Colin Conces
Videography by OnPxl
Graphic design by Ashlin Furey