Social Media

I managed the Facebook and Twitter accounts at the Omaha Public Schools District. During my time as the social media manager, my accomplishments on social media include the following:

• Created the first district-wide social media policy and guidelines 

• Created a social media contributors group to help meet engagement goals

• Created an animation video to help align social media expectations for employees who served as brand ambassadors 

• Created a monthly social media campaign that aligned with the district's strategic plan

Goals

• Build awareness, develop a solid framework for two-way communication and generate an increase in followership 

Outcomes

• Increased social media followers by 70% on Facebook, and 85% on Twitter 

• Averaged engaging 2,000 followers per week 

Strategies

I used a number of strategies to meet the campaign goals:  

• Implemented software that allowed OPS to monitor social media conversations related to OPS and increase our potential reach. 

• Created a social media contributors group. This group met monthly to collect new and innovative  ideas or stories that could be shared on social media.  

• Established a monthly social media theme and hashtag. The theme was based on a topic related to  current events happening in the district. 

•  A social media team sent personal emails to building principals to capture key events or stories to highlight OPS schools. 

• Held a number of contests or giveaways on social media. 

• Continually examined social media insights to help drive the best time to post, how often and what  days garnered the most reach.  

• Began monitoring school social media pages to re-share pertinent information on the district page. 

• Focused on sharing the day-to-day things happening in the schools as well as sharing stories about  students and staff.  

• Used campaigns to make strong connections back to the district strategic plan.