Increased social media engagement and reach - one follower at a time
I managed the Facebook and Twitter accounts at the Omaha Public Schools District. During my time as the social media manager, my accomplishments on social media include the following:
Created the first district-wide social media policy and guidelines
Created a social media contributors group to help meet engagement goals
Created an animation video to help align social media expectations for employees who served as brand ambassadors
Created a monthly social media campaign that aligned with the district's strategic plan
Build awareness, develop a solid framework for two-way communication and generate an increase in followership
Increased social media followers by 70% on Facebook, and 85% on Twitter
Averaged engaging 2,000 followers per week
I used a number of strategies to meet the campaign goals:
Implemented software that allowed OPS to monitor social media conversations related to OPS and increase our potential reach.
Created a social media contributors group. This group met monthly to collect new and innovative ideas or stories that could be shared on social media.
Established a monthly social media theme and hashtag. The theme was based on a topic related to current events happening in the district.
A social media team sent personal emails to building principals to capture key events or stories to highlight OPS schools.
Held a number of contests or giveaways on social media.
Continually examined social media insights to help drive the best time to post, how often and what days garnered the most reach.
Began monitoring school social media pages to re-share pertinent information on the district page.
Focused on sharing the day-to-day things happening in the schools as well as sharing stories about students and staff.
Used campaigns to make strong connections back to the district strategic plan.